IHEARTMEDIA ANNOUNCES SONG ROADBLOCK TO CELEBRATE RELEASE OF “BOHEMIAN RHAPSODY” FILM
A version of Queen’s Classic Hit Song, “Bohemian Rhapsody,” in its entirety to Play Across More Than 650 iHeartMedia Music Radio Stations Nationwide on November 1 at 9 a.m. Local Time
NEW YORK, NY (October 25, 2018) – iHeartMedia announced today it will celebrate the release of “Bohemian Rhapsody,” a film about the life of iconic rock band Queen, with a first ever nationwide song roadblock on November 1 at 9 a.m. across more than 650 iHeartMedia music stations and websites nationwide.
As part of the largest song roadblock in history, all 650-plus iHeartMedia music stations and websites nationwide will play an entire six-minute version of Queen’s iconic hit song, “Bohemian Rhapsody,” at 9 a.m. local time, providing unprecedented instant awareness for the film’s November 2 release.
“There’s an amazing moment in ‘Bohemian Rhapsody’ where the executive at EMI Records, Ray Foster, says that radio will never play ‘Bohemian Rhapsody’ because it’s too long,” said Tom Poleman, Chief Programming Officer for iHeartMedia. “He obviously was wrong. We’re thrilled to help celebrate Queen and this incredible film with a first-ever massive roadblock that only a company with iHeartMedia’s unparalleled reach could achieve.”
Bohemian Rhapsody is a foot-stomping celebration of Queen, their music and their extraordinary lead singer Freddie Mercury. Freddie defied stereotypes and shattered convention to become one of the most beloved entertainers on the planet. The film traces the meteoric rise of the band through their iconic songs and revolutionary sound. They reach unparalleled success, but in an unexpected turn Freddie, surrounded by darker influences, shuns Queen in pursuit of his solo career. Having suffered greatly without the collaboration of Queen, Freddie manages to reunite with his bandmates just in time for Live Aid. While bravely facing a recent AIDS diagnosis, Freddie leads the band in one of the greatest performances in the history of rock music. Queen cements a legacy that continues to inspire outsiders, dreamers and music lovers to this day.
“This nationwide celebration of ‘Bohemian Rhapsody’ will allow multiple generations of music lovers to enjoy the work of the incomparable QUEEN and the late Freddie Mercury,” said Twentieth Century Fox Marketing executives Julie Rieger and Michelle Marks. “From lifelong QUEEN fans to those hearing the song for the first time, listeners across the country will be able experience the eclectic energy of this undeniably groundbreaking group through this exciting partnership with iHeartMedia.
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