OTHERTONE AND ITSTHEREAL SHARE SERIES FINALE FOR PODCAST

OTHERtone Media, the podcast network founded by Pharrell Williams and Scott Vener, and ItsTheReal creators Eric and Jeff Rosenthal, have shared the series finale of their hit podcast series ‘The Blog Era’. A 10-part documentary-style audio series that examines 2007 through 2012, the transformative period of time known as “the blog era”. The nostalgic narrative series acknowledged and told the story of the known and unknown names that not only made a huge and lasting impact on pop culture with their contributions to this era but created the imprint for what would later become the foundation for today’s music industry.

The series dove deep into a time when the internet changed the music business — an age where hip hop artist discovery on blogs lead to mainstream success. A period in which there was no standardization of releases, best practices, or forecasting; DSPs as we know them today, and algorithms were but mere ideas – a wild west of music distribution and discovery. Hosts Eric and Jeff Rosenthal have accumulated interviews with 150 artists, bloggers, commenters, and executives and have recorded over 500 hours of original interviews over the span of three years. Having been on the front lines of Hip-Hop’s monumental cultural moments over the past 15 years, the brothers relived and unleashed The Blog Era’s truth via Pharrell’s OTHERtone network.